Mother’s Day is coming very soon for us, but for most countries is still a long way to go or has already begun. Here in the U.S., we celebrate it as a day to shower our mothers with gifts of cards, flowers, candies, or dinner. Every year we spend more on mother’s day gifts than the year before. According to an annual survey by the National Retail Federation, there is an estimated expectancy of spending 25 billion this year, 2 billion more than last year, on gifting mothers and other women in our lives.
It is becoming more evident that as consumers we are more willing to spend on getting gifts providing uniqueness and memories. Doesn’t necessarily mean we are letting go of the traditional gifts of flowers and cards, but they can be accompanied by new gifts such as jewelry and outings. We want to shower our mothers with gifts to show them they are someone important in our lives.